The millennial market can pose a challenge to businesses that seek to win them over. Millennials have their peculiar traits, and businesses must learn to understand them. This article discusses five(5) marketing strategies to win over millennials. Business customers have distinct needs. Millennials for one, are outspoken, opinionated, inquisitive, hypersensitive to Read more…
Dear aspiring entrepreneur, are you thinking of finally starting that business this year? Here are 7 thought-provoking questions you should ask yourself first. It a new year and while everyone is thinking of their different resolutions, yours is starting a business. That is an excellent resolution, and with hard work Read more…
Setting up your business for the first time? Check out this post that discusses simple tips for first-time entrepreneurs willing to effectively manage their finances. For an entrepreneur, new or not, money is essential. The need to make money is essentially the reason you spend many sleepless nights, drawing up Read more…