The millennial market can pose a challenge to businesses that seek to win them over. Millennials have their peculiar traits, and businesses must learn to understand them. This article discusses five(5) marketing strategies to win over millennials. Business customers have distinct needs. Millennials for one, are outspoken, opinionated, inquisitive, hypersensitive to Read more…
Find out the 7 most common bad excuses to overcome if you are thinking of starting that dream business in 2020. Starting a business is not an easy thing to do. A lot of aspiring entrepreneurs are stuck in a dilemma. They don’t know when or how to start their Read more…
Dear aspiring entrepreneur, are you thinking of finally starting that business this year? Here are 7 thought-provoking questions you should ask yourself first. It a new year and while everyone is thinking of their different resolutions, yours is starting a business. That is an excellent resolution, and with hard work Read more…
Introduction At the core of every business and successful startup, there needs to be a solid and rewarding business model. This article discusses the definition and types of business model and how to know which model is right for you. Choosing the right business model, while drafting your business plan, Read more…
Thinking of starting your business? It’s critical for your business to have a business plan. Here’s a look at the key elements of a good business plan.
Every young person in Nigeria wants to be the next “Dangote”. We pray about it; our musicians even sing about it. Young graduates are encouraged to start their own business, be their own boss. But is entrepreneurship for everyone? Are you cut out to be an entrepreneur? As appealing as Read more…
Having difficulty coming up with business ideas? This article will teach you how to generate hundreds of good business ideas on a regular basis. For a lot of people, generating good business ideas is so difficult. No matter how hard or long they think, nothing comes to mind. That’s because Read more…